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Description:
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"This is a comprehensive guide to the international developments in graphic design."
"This is a comprehensive guide to the international developments in graphic design. From pre-industrial printing presses (eg relief printing) and medieval typography to computer graphics (eg Apple Macintosh) and avant-garde stylistic innovations, a wealth of entries elucidate technical terms and provide up-to-date information about movements (eg Art Worker's Guild), media, advertising, corporate identity, posters, packaging and magazine and book design (eg Vogue) - placing graphic design in the wider context of the history of fine art and illustration.
"The personalities, motivations and achievements of all the most important contributors to the field (eg Alphonse Mucha) are fully outlined, including the leading exponents of contemporary graphic design. Extensive cross-references, a full bibliography and a chronological chart outline the relationship between movements, technology and designers."
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