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Description:
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"More than 100 entries prepared by top scholars examine the 200-year history of public opinion, measurement methodologies with an emphasis on telephone interviews and Internet polls, and key figues like George Gallup and Elmo Roper, who created their own polling systems."
"An analysis of theories compares schools of thought from the fields of psychology, sociology, and economics and explores how people form opinions. A fascinating snapshot of the public's current views on economic issues, foreign policy, gender, gay rights, and other hot-button topics observes patterns across genders, race, ethnic origins, class, and religion in regions all over the world."
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Access:
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Available only to current students, faculty and staff of The University of Tulsa. |
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Full Text:
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Yes |
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Simultaneous Users: | Unlimited |
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Provider: | Credo |
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